Advertising
Learning advertising is a privilege because it lets me be creative and connect with people in meaningful ways. Designing ads has its ups and downs, especially since it's not something that comes naturally to me, but I always put in my best effort. Despite the challenges, I love brainstorming ideas and creating ads. I'm dedicated to continually improving my skills and pushing myself to get better in this field.
VIDA C
We've put together a digital creative package designed to help Vida C achieve its goals and strengthen its brand with a specific target audience. We have created a radio ad, a video commercial, a social media engagement ad, and an AR video.
*Disclaimer: Assignment purposes only*
Project Title: Creative Advertising Strategy and Execution (C.A.S.E)
School: Taylor's College
My role in this project: Researcher, Proofreader, Designer, Voice Actress
Creative Brief
Background info :
Vida Vitamin C is a sparkling fruit-flavoured drink manufactured in Malaysia that is marketed for its high Vitamin C content.
Ad Objective :
The goal is to be a convenient and affordable source of vitamins in their life when they leave their home.
Big Idea :
Vitamin which allows people to grab and go when busy, at any time, anywhere. Vida C Your Vitamin On The Go.
Tagline :
Vida C, Your Vitamin On The Go.
Radio Ad
Big idea :
Vida C, Your Vitamin On The Go.
Ad Objective:
The goal is to be a convenient and affordable source of vitamins in their life when they leave their home.
Target Audience:
Gen Z and millennials who look for an easy alternative to get the healthy vitamins they need without having to put in too much effort, use too much money and take too much time.
Video Commercial
Ad Objective:
The goal is to be a convenient and affordable source of vitamins in their life when they leave their home.
Title:
Vida C on the go!
Length:
22 seconds
Social media engagement Ad
This social media engagement ad is part of a campaign encouraging people to take pictures of Vida C products while they're out and about. It fits with the theme of "Vitamin on the Go."
The Instagram carousel is designed like a diary, showing a person sharing their daily life with Vida C and the different activities they do with it. This highlights how Vida C integrates into everyday life, reinforcing the "Vitamin on the Go" concept.
AR Video
Handmade Heroes
For my individual assignment in Creative Advertising Strategy and Execution (C.A.S.E), I put together a creative package for Handmade Heroes. It includes two ads, each with unique texts and visuals based on two sub-themes from the Big Idea I developed.
*Disclaimer: Assignment purposes only*
Project Title: Creative Advertising Strategy and Execution (C.A.S.E)
School: Taylor's College
Creative Brief
Product name :
Cocolicious Luscious Lip Mask
Product info :
Handmade Heroes Cocolicious Luscious Lip Mask is a vegan, cruelty-free lip mask made with natural ingredients, free from synthetic chemicals, and packaged sustainably.
Ad Objective :
To change people’s perception of sustainable products, because not many people understand the value of sustainable products and it’s benefits to the planet.
Big idea :
Promoting sustainable beauty. By highlighting the brand's commitment to eco-friendly practices and cruelty-free products, consumers are encouraged to live responsibly, recognizing their role in caring for the planet and animals while enjoying luscious lips.
Theme :
Living Responsibly with Luscious Lips
Big Idea Ad 1
Sub-theme:
The concept of having beauty with a conscience
This advertisement emphasizes that true beauty involves a good conscience and ethical choices, encouraging consumers to enhance their appearance while positively impacting the environment and promoting animal welfare. Targeting 18 to 35-year-old college students and young professionals who prioritise ethical consumption and are animal lovers, the theme resonates because it aligns with their values and lifestyle. By choosing Handmade Heroes' lip mask, they can feel good about their beauty routine while supporting animal welfare, reinforcing their identity as responsible consumers.
Big Idea Ad 2
Sub-theme:
The concept of embracing sustainable beauty and saving the Earth
This advertisement promotes sustainable beauty and environmental responsibility, encouraging consumers to enhance their appearance while protecting the Earth. It targets 18 to 35-year-old college students and young professionals who are environmentally conscious and strive to make a positive impact. These consumers value products that reflect their commitment to sustainability. By choosing Handmade Heroes' lip mask, they can maintain their beauty routine while supporting a healthier planet.
Samsung
For my Copywriting assignment, I created an ad for Samsung. It features original text and visuals inspired by my Big Idea.
*Disclaimer: Assignment purposes only*
Project Title: Copywriting
School: Taylor's College
Samsung Ad Design
Product name :
Galaxy Buds 2 Pro
Product info :
The Galaxy Buds2 Pro features 2-way speakers for a wider frequency response and full 24-bit Hi-Fi audio, providing an unparalleled earphone experience.
Ad Objective:
To promote the Samsung Galaxy Buds2 Pro by highlighting its superior audio quality and immersive listening experience.
Big Idea:
Experience music as if you have a live band playing in your ears, thanks to the advanced audio features of the Galaxy Buds2 Pro.
Tagline :
Feel The Beat, Feel The Rhythm