Zia Secret Bake
As the leader of a project to boost brand awareness for Zie Secret Bake, I worked closely with my client to understand her vision and goals. By implementing targeted marketing strategies and creative campaigns, we successfully increased her brand's visibility. Our collaboration not only enhanced her business but also allowed me to refine my leadership and marketing skills. It was a rewarding experience that demonstrated the power of teamwork and innovative thinking.
*Disclaimer: All projects are assignment based only*
Project Title:
Industrial Project A & B
School:
Taylor's College
My role in this project:
Leader, Assistant Social Media Designer
Social Media
We executed our campaign by closely collaborating with our client, ensuring every detail aligned with her vision and goals. Our teamwork resulted in a cohesive and impactful campaign.
Check out her Instagram now by pressing the button below to know more about our campaign!
Project Summary
Our client :
Zia Secret Bake (ZISBA)
Product :
Brownies ( sold in boxes with 4 pieces per box )
Campaign Objective:
1. To create online awareness on Instagram
2. To create brand awareness at Taylor’s Lakeside Campus
3. To create product awareness and sales at Taylor’s Lakeside Campus
Theme:
A Study Break with Brownies
Tagline:
De-Stress with De-sserts
Design Style:
Brown simple, cute and aesthetic
Colour Scheme:
Beige and brown palette
Font style:
Resemble handwritten text
Social Media Campaign
Promotional Video
Booth Plan
A1 Menu Collateral Board
A4 Table Collaterals
Booth Day Pictures
Targets
Goal 1:
Plus 200 followers
20 Likes per post
Goal 2 :
Reels view 1.5k
Goal 3:
30 post-it-notes per day
Goal 4:
Sell 200 pieces of brownies per day
Goal 5:
Contest participation 30 people
Targets Achieved
